Compass Points

                                                MISSION STATEMENT                                  Date:_________
                                                                                                                            Worksheet No.: 6.1

Corporate Commitment:

  • customers
  • continuous improvement
  • specialty status
  • ethics
  • employees
  • stockholders
  • fun
  • technical leadership

Strategic Competencies:

  1. interior packaging enterprise
  2. cost-effective manufacturing
  3. exterior packaging appearance
  4. plastics packaging expertise

Strategic Focus:

  • product line

Market Needs to Be Served:

  1. product protection during shipment
  2. product appearance enhancement

Products/Services to Be Provided:

  • interior and exterior protective packaging

Markets to Be Served

  • Midwest U.S. and Canadian confectioners, bakers, and other dry food processors

Market Identity:

  1. most dependable/responsive supplier of interior protective packaging
  2. technical expertise
  3. superior value

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