Achieving customer loyalty in your company takes commitment and consistency. It involves measuring loyalty by examining what your customers do -- their actual buying behavior rather than what they say -- and then being prepared to take action.

This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to Elizabeth Tidd, E-mail: simplifiedstrategicplanning@cssp.com ~ Mail: CSSP, Inc. P.O. Box 851 Ann Arbor, Michigan 06890-0851 ~ Fax: 203-255-9191.

The Center For Simplified Strategic Planning offers a one-day seminar on Simplified Strategic Planning for Small to Mid-Sized Companies to associations and educational institutions throughout the United States, Canada, Australia, South Africa and the United Kingdom. This seminar is extremely timely and offers practical information your members and/or local business community will want and need.

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Strategists who know how to stimulate your best strategic thinking. Let us tailor a program to fit your calendar and pocketbook. Put our unique, practical, no-nonsense strategic planning process to work and achieve a winning strategy for your company. Click here to learn how you can avoid all of this with Simplified Strategic Planning^TM.

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