Course and Direction: November Issue: Mission and Values in your Value Proposition

In This Issue:
Mission and Values in your Value Proposition
Two Day Simplified Strategic Planning Seminar
Questions & Answers
Unbeatable Value Strategy
Upcoming Speaking Engagements
Strategic Planning Resources

November - Featured Article

Mission and Values in your Value Proposition

By Thomas E. Ambler

Tom Ambler looks at how positive value results from having your organization's mission/values viewed as positive by customers and standing taller than the competition. The most critical positioning involves "keeping on keeping on." You must sustain the practice of your values and pursuit of your mission with authenticity and consistency.

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November - Strategic Planning Seminar

Two Day Simplified Strategic Planning Seminar

San Francisco, CA November 7 - 8, 2007	Atlanta, GA November 8 - 9, 2007
Orlando, FL November 14 - 15, 2007	Las Vegas, NV January 15 - 16, 2008

Company Presidents and CEOs attend free of charge when accompanied by one or more additional paid attendees.

Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.

Whether you've been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just one day at the Michigan State University seminar on Simplified Strategic Planning for Small to Mid-Sized Companies, you'll learn our time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.

Click here for more information

November - Questions & Answers

Questions & Answers

This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to Elizabeth Tidd, E-mail: simplifiedstrategicplanning@cssp.com ~ Mail: CSSP, Inc. P.O. Box 851 Ann Arbor, Michigan 06890-0851 ~ Fax: 203-255-9191.

What role should our board of directors play in strategic planning?

Can small "breakout" groups be used effectively during the Strategic Planning meetings?

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November - Strategic Planning Book

Unbeatable Value Strategy

By Robert W. Bradford (editor), with Thomas E. Ambler, M. Dana Baldwin and Denise A. Harrison

Click here for more information

In much of today's writing about business, we see examples of success through cheapness. However, cheapness is neither the only nor always the best path to success. In fact, for many companies, getting on the cheap bandwagon - often disguised as "competitiveness" - can lead to disaster.

Unbeatable Value Strategy offers a roadmap to success in a world dominated by commodity pricing. For many companies operating in today's world of global competition, this simplified walk through the concepts of competitive specialty strategy is critical. Practical concepts to improve competitive position.

November - Upcoming Speaking Engagements

Upcoming Speaking Engagements

Illinois Small Business Development Council
Presenter: Dana Baldwin
Topic: How Simplified Strategic Planning can help Small Businesses Develop
Location: Peoria, IL
November 7, 2007

November - Strategic Planning Resources

Visit CSSP for complete resources for all your strategic planning needs.
Use the links below.

Click here for our Current Economic Situation...
Archive of articles
Frequently asked questions about strategic planning
Our best-selling book, Simplified Strategic Planning - for Busy People Who Want Results Fast!
Alignment for Implementation
Elements of Innovation
Simplified Strategic Planning in Action
Strategic management self-assessment
Simplified Strategic Planning manual
In-house workshops
Dynamic strategy presentations
Strategy consulting services
For associations

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Center for Simplified Strategic Planning, Inc.
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Ann Arbor, MI 48104

For permission to reprint any article from Course and Direction, or if you would like to submit an article for inclusion in Course and Direction, please contact the editor, Elizabeth Tidd, at simplifiedstrategicplanning@cssp.com.