Tom Ambler looks at why identifying a growth market is not enough. We must also avoid precarious positioning, and that requires understanding all of the external forces that determine market dynamics.

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This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to Elizabeth Tidd, E-mail: simplifiedstrategicplanning@cssp.com ~ Mail: CSSP, Inc. P.O. Box 851 Ann Arbor, Michigan 06890-0851 ~ Fax: 203-255-9191.

As CEO I would like to utilize the Strategic Planning process as part of the performance evaluation of my senior managers. How should I go about this?

What are the best ways to assure good customer input to the Strategic Planning process?

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The Center For Simplified Strategic Planning offers a one-day seminar on Simplified Strategic Planning for Small to Mid-Sized Companies to associations and educational institutions throughout the United States, Canada, Australia, South Africa and the United Kingdom. This seminar is extremely timely and offers practical information your members and/or local business community will want and need.

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