In This Issue:
Understanding the Competitive Value of your Brand
Two Day Simplified Strategic Planning Seminar
Leading Successful, Sustainable Change
One-Day Simplified Strategic Planning Seminar
Strategic Planning Resources


 
September - Featured Article
Understanding the Competitive Value of your Brand
By Robert W. Bradford

For small companies, building competitive value through branding can be risky, but the upside potential can sometimes be worth the risk.

Read more...

 
September - Seminars
Two Day Simplified Strategic Planning Seminar


Plymouth, MN
October 13-14, 2005
Cleveland, OH
October 13-14, 2005
Troy, MI
October 20-21, 2005
Chicago, IL
October 27-28, 2005
Philadelphia, PA
October 27-28, 2005
Lansing, MI
November 10-11, 2005

Orlando, FL
November 10-11, 2005
Wyndham Palace

Company Presidents and CEOs attend free of charge when accompanied by one or more additional paid attendees.

Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.

Michigan State University Whether you've been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just one day at the Michigan State University seminar on Simplified Strategic Planning for Small to Mid-Sized Companies, you'll learn our time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.

Click here for more information

 
September - Guest Article
Leading Successful, Sustainable Change
By John Covington

Seven steps to making meaningful change happen in your organization.

Read more...

 
September - Events
One-Day Simplified Strategic Planning Seminar


Milwaukee, WI
October 21, 2005

Company Presidents and CEOs attend free of charge when accompanied by one or more additional paid attendees.

Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.

Michigan State University Whether you've been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just one day at the Michigan State University seminar on Simplified Strategic Planning for Small to Mid-Sized Companies, you'll learn our time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.

Click here for more information

 
September - Strategic Planning Resources
Visit CSSP for complete resources for all your strategic planning needs.
Use the links below.

Click here for our Current Economic Situation...
Archive of articles
Frequently asked questions about strategic planning
Our best-selling book, Simplified Strategic Planning - for Busy People Who Want Results Fast!
Alignment for Implementation
Elements of Innovation
Simplified Strategic Planning in Action
Strategic management self-assessment
In-house workshops
Dynamic strategy presentations
Strategy consulting services
For associations

 


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Center for Simplified Strategic Planning, Inc.
2219 Packard - Suite 13
Ann Arbor, MI 48104

©2005 Center for Simplified Strategic Planning, Inc. All rights reserved.

For permission to reprint any article from Course and Direction, or if you would like to submit an article for inclusion in Course and Direction, please contact the editor, Elizabeth Tidd, at simplifiedstrategicplanning@cssp.com.