Course and Direction: July Issue: Market Segmentation -- Starting with the Basics

In This Issue:
Sometimes a Road Less Traveled is Best
One Day Seminars for Associations and Educational Institutions
Questions & Answers
Elements of Innovation
Strategic Planning Resources

July - Featured Article

Sometimes a Road Less Traveled is Best

By Denise A. Harrison

Denise Harrison looks at how companies can succeed by following their strategic plan rather than the herd.

July - Seminars

One Day Seminars for Associations and Educational Institutions

The Center For Simplified Strategic Planning offers a one-day seminar on Simplified Strategic Planning for Small to Mid-Sized Companies to associations and educational institutions throughout the United States, Canada, Australia, South Africa and the United Kingdom. This seminar is extremely timely and offers practical information your members and/or local business community will want and need.

Associations click here for more information

July - Questions & Answers

Questions & Answers

This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to Elizabeth Tidd, E-mail: simplifiedstrategicplanning@cssp.com ~ Mail: CSSP, Inc. P.O. Box 851 Ann Arbor, Michigan 06890-0851 ~ Fax: 203-255-9191.

We have heard that a company should start the planning process by developing a Mission Statement. Why doesn't the Simplified Strategic Planning process do this?

Would it be helpful to have an outside consultant with specific expertise in our industry lead our planning process?

July - Simplified Strategic Planning Book

Elements of Innovation
How to Achieve Innovation in Mid-size and Smaller Companies
By J. Peter Duncan (editor), with Thomas E. Ambler, M. Dana Baldwin, Robert W. Bradford and Denise A. Harrison.

While creativity is essential to innovation, it is not the whole story. Many creative ideas have failed to produce innovation because the company did not have in place a process to capture and develop these ideas into something that brought the idea to fruition in the market. Thus, you will find these articles address both how to generate the creative spark that is the seed of innovation, as well as the process of innovation that is the tree that grows from the seed.

July - Strategic Planning Resources

Visit CSSP for complete resources for all your strategic planning needs.
Use the links below.

Click here for our Current Economic Situation...
Archive of articles
Frequently asked questions about strategic planning
Our best-selling book, Simplified Strategic Planning - for Busy People Who Want Results Fast!
Alignment for Implementation
Elements of Innovation
Simplified Strategic Planning in Action
Strategic management self-assessment
Simplified Strategic Planning manual
In-house workshops
Dynamic strategy presentations
Strategy consulting services
For associations

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Center for Simplified Strategic Planning, Inc.
2219 Packard - Suite 13
Ann Arbor, MI 48104

For permission to reprint any article from Course and Direction, or if you would like to submit an article for inclusion in Course and Direction, please contact the editor, Elizabeth Tidd, at simplifiedstrategicplanning@cssp.com.