Course and Direction: June Issue: Is Your Marketing Working for You?

In This Issue:
Is Your Marketing Working for You?
Two Day Simplified Strategic Planning Seminar
Questions & Answers
Unbeatable Value Strategy
Strategic Planning Resources

June - Featured Article

Is Your Marketing Working for You?

By M. Dana Baldwin

Good marketing helps pave the way for good sales. Effective marketing can be one of the leading factors in successful innovations and product or service enhancements. Marketing can also be one of the first expenditures cut when times get tough. Here is a strategic approach to evaluating your marketing efforts.

Click to find out if your marketing is working for you...

June - Seminars

Two Day Simplified Strategic Planning Seminar

Traverse City, MI July 2 - 3, 2008	Philadelphia, PA August 21 - 22, 2008	Minneapolis, MN September 18 - 19, 2008
Indianapolis, IN Holiday Inn Select Airport September 18 - 19, 2008	Chicago, IL Summit Executive Center September 25 - 26, 2008	Charlotte, NC September 25 - 26, 2008
San Francisco, CA October 16 - 17, 2008	Atlanta, GA October 23 - 24, 2008

Company Presidents and CEOs attend free of charge when accompanied by one or more additional paid attendees.

Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.

Whether you've been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days, you will have learned this time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.

Click here for more information

June - Questions & Answers

Questions & Answers

This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to Elizabeth Tidd, E-mail: simplifiedstrategicplanning@cssp.com ~ Mail: CSSP, Inc. P.O. Box 851 Ann Arbor, Michigan 06890-0851 ~ Fax: 203-255-9191.

Our CEO is not inclined to participate in the entire Strategic Planning process. Can we just provide a summary of results and actions?

How should the activities and results of Strategic Planning be communicated to the rest of the organization?

Click to continue...

June - Simplified Strategic Planning Booklet

Unbeatable Value Strategy

By Robert W. Bradford (editor), with Thomas E. Ambler, M. Dana Baldwin and Denise A. Harrison

Click here for more information

In much of today's writing about business, we see examples of success through cheapness. However, cheapness is neither the only nor always the best path to success. In fact, for many companies, getting on the cheap bandwagon - often disguised as "competitiveness" - can lead to disaster.

Unbeatable Value Strategy offers a roadmap to success in a world dominated by commodity pricing. For many companies operating in today's world of global competition, this simplified walk through the concepts of competitive specialty strategy is critical. Practical concepts to improve competitive position.

June - Strategic Planning Resources

Visit CSSP for complete resources for all your strategic planning needs.
Use the links below.

Click here for our Current Economic Situation...
Archive of articles
Frequently asked questions about strategic planning
Our best-selling book, Simplified Strategic Planning - for Busy People Who Want Results Fast!
Alignment for Implementation
Elements of Innovation
Simplified Strategic Planning in Action
Strategic management self-assessment
Simplified Strategic Planning manual
In-house workshops
Dynamic strategy presentations
Strategy consulting services
For associations

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Center for Simplified Strategic Planning, Inc.
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Ann Arbor, MI 48104

For permission to reprint any article from Course and Direction, or if you would like to submit an article for inclusion in Course and Direction, please contact the editor, Elizabeth Tidd, at simplifiedstrategicplanning@cssp.com.