In This Issue:
Coming in Out of the Rain
Outstanding Speakers for Your Next Event
- A No-Nonsense Guide for Busy People Who Want Results Fast!
Questions & Answers
Strategic Planning Resources


June - Featured Article
Coming in Out of the Rain

denise1.jpgBy Denise A. Harrison

Denise Harrison looks at global low cost competition and cites a current example of how a low cost Chinese company forced Stag, an umbrella manufacturer, in to reassess its strategy. When faced with the challenge, Stag first tried lowering prices and discovered how profits can disappear during a price war. Next, they chose to focus on producing quality umbrellas and then use market analysis to decide how they could differentiate their product from the competition. They did this by embracing technology and targeting niche markets.


Read more...
 
June - Strategy Speakers
Outstanding Speakers for Your Next Event

Results-oriented presentations on strategy topics by entertaining executives who have real world experience in addressing the business challenges of your audience.

A sure hit for your company or association meeting.

Click here for speakers and topic suggestions

 
June - Simplified Strategic Planning Book
- A No-Nonsense Guide for Busy People Who Want Results Fast!

by
Robert W. Bradford
and
J. Peter Duncan
with Brian Tarcy

"Robert Bradford and Peter Duncan have written a breakthrough book on strategy."
- Noel Tichy, Professor - University of Michigan

Drawing on their wide-ranging experience and proven methodology, they have guided hundreds of companies to success. Both teach the highly acclaimed Simplified Strategic Planning seminar in major cities across the U.S.

Click here for forward, testimonials and ordering information.

 
June - Questions & Answers
Questions & Answers
QA.gif
This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to Elizabeth Tidd, E-mail: simplifiedstrategicplanning@cssp.com ~ Mail: CSSP, Inc. P.O. Box 851 Ann Arbor, Michigan 06890-0851 ~ Fax: 203-255-9191.

In the Market Segment analysis, what is the difference between a need and a preference?

Can or should we alternate members on the Planning Team from year to year?

Click here to learn how you can avoid all of this with Simplified Strategic PlanningTM.

 
June - Strategic Planning Resources
Visit CSSP for complete resources for all your strategic planning needs.
Use the links below.
Click here for our Current Economic Situation...
Archive of articles
Frequently asked questions about strategic planning
Our best-selling book, Simplified Strategic Planning - for Busy People Who Want Results Fast!
Alignment for Implementation
Elements of Innovation
Simplified Strategic Planning in Action
Strategic management self-assessment
Simplified Strategic Planning manual
In-house workshops
Dynamic strategy presentations
Strategy consulting services
For associations

 
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For permission to reprint any article from Course and Direction, or if you would like to submit an article for inclusion in Course and Direction, please contact the editor, Elizabeth Tidd, at simplifiedstrategicplanning@cssp.com.