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Competing with a Low Cost Competitor
By M. Dana Baldwin
Dana Baldwin examines one way of dealing with a low cost competitor: creating a low price subsidiary. He notes that there are several basic principles that must be followed in order for the low price subsidiary to succeed. Dana outlines the principles and highlights them by using the airlines as an example.
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Two Day Simplified Strategic Planning Seminar


Traverse City, MI Grand Traverse Resort July 5 - 6, 2007
| Philadelphia, PA August 23 - 24, 2007
| Indianapolis, IN September 27 - 28, 2007
| Chicago, IL October 3 - 4, 2007
| Cleveland, OH October 4 - 5, 2007
| Boston, MA October 11 - 12, 2007
| Seattle, WA October 18 - 19, 2007
| Washington, DC October 24 - 25, 2007
| Denver, CO October 25 - 26, 2007
| Anaheim, CA November 1 - 2, 2007
| San Francisco, CA November 7 - 8, 2007
| White Plains, NY November 8 - 9, 2007
| Atlanta, GA November 8 - 9, 2007
| Orlando, FL November 14 - 15, 2007
| Iselin, NJ November 15 - 16, 2007
| Las Vegas, NV January 15 - 16, 2008
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Company Presidents and CEOs attend free of charge when accompanied by one or more additional paid attendees. Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.  | | Whether you've been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just one day at the Michigan State University seminar on Simplified Strategic Planning for Small to Mid-Sized Companies, you'll learn our time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types. |
Click here for more information
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June - Questions & Answers |
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Questions & Answers
 This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to Elizabeth Tidd, E-mail: simplifiedstrategicplanning@cssp.com ~ Mail: CSSP, Inc. P.O. Box 851 Ann Arbor, Michigan 06890-0851 ~ Fax: 203-255-9191.
What is the difference between a Business Plan and a Strategic Plan? What is the primary source of Strategic Issues? Click here to learn how you can avoid all of this with Simplified Strategic PlanningTM.
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June - Simplified Strategic Planning Book |
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Simplified Strategic Planning Manual
 Now available, the Simplified Strategic Planning manual with complete and clear instructions, exhibits, illustrated example worksheets plus all worksheet templates on a compact disk - for $495 for first copy and $99 for additional copies now or later. Thousands of leaders are reaping the benefits of Simplified Strategic Planning, a proven process for charting your course and direction that focuses resources for superior performance in any business environment. Click here for full information.
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June - Strategic Planning Resources |
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Visit CSSP for complete resources for all your strategic planning needs.
Use the links below.
Click here for our Current Economic Situation...
Archive of articles
Frequently asked questions about strategic planning
Our best-selling book, Simplified Strategic Planning - for Busy People Who Want Results Fast!
Alignment for Implementation
Elements of Innovation
Simplified Strategic Planning in Action
Strategic management self-assessment
Simplified Strategic Planning manual
In-house workshops
Dynamic strategy presentations
Strategy consulting services
For associations
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Center for Simplified Strategic Planning, Inc. respects your privacy. We do not rent, sell or exchange email addresses.
Center for Simplified Strategic Planning, Inc. 2219 Packard - Suite 13 Ann Arbor, MI 48104
© Copyright 2012 Center for Simplified Strategic Planning, Inc. All rights reserved.
For permission to reprint any article from Course and Direction, or if you would like to submit an article for inclusion in Course and Direction, please contact the editor, Elizabeth Tidd, at simplifiedstrategicplanning@cssp.com.
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