Dana Baldwin looks at how a company should approach market segmentation when beginning Strategic Planning.

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''Robert Bradford and Peter Duncan have written a breakthrough book on strategy.''
- Noel Tichy, Professor - University of Michigan

Drawing on their wide-ranging experience and proven methodology, they have guided hundreds of companies to success. Both teach the highly acclaimed Simplified Strategic Planning seminar in major cities across the U.S.

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This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to Elizabeth Tidd, E-mail: simplifiedstrategicplanning@cssp.com ~ Mail: CSSP, Inc. P.O. Box 851 Ann Arbor, Michigan 06890-0851 ~ Fax: 203-255-9191.

How detailed should our Strategies be?

We have added new members to our planning team. What type of training or preparation should they complete prior to our annual review?

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You are a busy executive with a strong strategic vision for your business. You may already have a good strategic plan in place - but you have been frustrated with the execution of your strategic vision. While there may be many causes for this frustration, one of the most difficult to deal with is the alignment of the people in your organization with the direction inherent in your vision.

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