Denise Harrison looks at a current example of niche growth after success in the mass market arena.

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Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.

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This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to Elizabeth Tidd, E-mail: simplifiedstrategicplanning@cssp.com ~ Mail: CSSP, Inc. P.O. Box 851 Ann Arbor, Michigan 06890-0851 ~ Fax: 203-255-9191.

Our CEO is not inclined to participate in the entire Strategic Planning process. Can we just provide a summary of results and actions?

How should the activities and results of Strategic Planning be communicated to the rest of the organization?

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