In this follow on to his first article about whether China is a threat or an opportunity for business leaders; Tom Ambler examines the strategic market research piece of how to deal with China or other similarly complex regional threats.

Read more...

Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning.^TM

Whether you've been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days at the Michigan State University seminar on Simplified Strategic Planning for Small to Mid-Sized Companies, you'll learn our time-tested methodology, which has produced outstanding results for thousands of business people just like you.

Company Presidents and CEOs attend free of charge
when accompanied by at least one additional paid attendee.

Click here for more information

When you have less than one minute to make a good first impression, what you say and how you say it matters most! Read on for tips on how to craft an introductory message that is sure to grab the listener's attention.

Read more...

Through case studies, this book takes a look at how marketing can regain importance within companies by becoming more of a strategic weapon. Rather than a focusing on tactical execution of promotions, the book emphasizes developing initiatives that are customer-focused.

Read more...