Welcome to the April ‘02 edition of Course and Direction - The Path to Strategic Success. Course and Direction is a quarterly eZine; subscriptions are free. Click here to . Please feel free to forward Course and Direction to your friends and colleagues using our fast forward link here: Forward (Note: we capture no information from this action. Subscriptions must be made using the online subscription form.)

- Thanks

The Course and Direction Newsletter team.

IN THIS ISSUE:
The Strategic Value of Values
Strategic Planning Seminar
Emerging Trends
Strategy Speakers
Book Review
April - Featured Article
The Strategic Value of Values

Tom Ambler explores the relationship between the success of small to mid-sized firms and their cultural values. We know that organizations who intentionally and relentlessly build and leverage their key intellectual assets normally become winners. Is there a comparable way they can win by focusing on their culture and values?
Read more...
April - Seminars
Simplified Strategic Planning for Small to Mid-Sized Companies







April 18-19, 2002 Charlotte, NC

April 18-19, 2002 Philadelphia, PA

April 25-26, 2002 Washington, DC

April 25-26, 2002 Chicago, IL

May 2-3, 2002 Indianapolis, IN

May 2-3, 2002 Troy, MI

May 16-17, 2002 Minneapolis, MN

June 27-28, 2002 Traverse City, MI
Read more...
April - Commentary
Emerging Trends as the Economy Turns the Corner
Denise Harrison looks at the US economy as it comes out of the 2001 recession and discusses reasons why this upturn will be much more gradual than in past recoveries. She also offers suggestions for actions a company should take to make the most of the improving economy.
Read more...

April - Speakers
Outstanding Speakers for Your Next Event
Results-oriented presentations on strategy topics by entertaining executives who have real world experience in addressing the business challenges of your audience.

A sure hit for your company or association meeting.
Click here for speakers and topic suggestions
April - Book Review
The Secret to Selling More

Peter Duncan reviews Mitch Goozé’s new book in which Goozé successfully demystifies marketing, distinguishes it from sales and promulgates a process for generating new customers.
Read the review...
April- Visit CSSP
Visit CSSP for complete resources for all your strategic planning needs.

Use the links below.

Archive of articles
Bibliography of useful resources
Frequently asked questions about strategic planning
Our best-selling book, Simplified Strategic Planning - for Busy People Who Want Results Fast!
Strategic management self-assessment
Michigan State University seminars
In-house workshops
Dynamic strategy presentations
Full strategy facilitation
Back Issues of Course and Direction

Farewell

We hope you have found this edition of Course and Direction - The Path to Strategic Success informative. We encourage you to give us your thoughts and ideas on how to make this newsletter more useful. Remember that you can receive Course and Direction via email for free by clicking here. You can also "Fast Forward" Course and Direction to your friends and colleagues using this link.

Until next time...
The Course and Direction Newsletter Team

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©2002 Center for Simplified Strategic Planning, Inc. All rights reserved.

For permission to reprint any article from Course and Direction, or if you would like to submit an article for inclusion in Course and Direction, please contact the editor, Suzanne Simmonds, at simmonds@cssp.com.