Understanding our true value-creation advantages can enable us to define a playing field which, while not always market-dominating, will afford us a profitable niche from which to build future success.

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Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning.^TM

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In this article, leadership is defined by what it is and, more importantly, what it is not.

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