Course and Direction: February Issue: Execution and Executability

In This Issue:
A Strategic Action Plan for Recession Resistant Marketing
Questions & Answers
Alignment for Implementation
Special Hot Seat Offer
Upcoming Speaking Engagements
Strategic Planning Resources

February - Featured Article

A Strategic Action Plan for Recession Resistant Marketing

By J. Glenn Ebersole

Glenn Ebersole reviews what a good strategic plan is for a recession. Most importantly he says you should never stop marketing. He then gives a ten point recession resistant strategic action plan. He ends with a note that his recommended plan is good advice to follow whether or not your company is facing a recession.

Read more...

February - Questions & Answers

This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to Elizabeth Tidd, E-mail: simplifiedstrategicplanning@cssp.com ~ Mail: CSSP, Inc. P.O. Box 851 Ann Arbor, Michigan 06890-0851 ~ Fax: 203-255-9191.

Managing the distribution channel is critical in our business. Where should we capture information on this?

What's the difference between strategic competencies and the strengths of a company?

Click here for more information

February - Simplified Strategic Planning Book

Alignment for Implementation

Getting Your People to Make Your Strategies Work
By Robert W. Bradford (editor), with Thomas E. Ambler, M. Dana Baldwin and Denise A. Harrison

You are a busy executive with a strong strategic vision for your business. You may already have a good strategic plan in place - but you have been frustrated with the execution of your strategic vision. While there may be many causes for this frustration, one of the most difficult to deal with is the alignment of the people in your organization with the direction inherent in your vision.

February - Events

Special Hot Seat Offer

February - Upcoming Speaking Engagements

Upcoming Speaking Engagements

Tooling and Manufacturing Association
Presenter: Dana Baldwin
Topic: Simplified Strategic Planning
Location: Park Ridge, IL
March 7, 2007

Presenter: Robert Bradford
Topic: Profit Mapping for Independent Retailers
Location: Ann Arbor, MI
March 20, 2007

Consejeros on Finanzas Empresarios
Presenter: Dana Baldwin
Topic: Simplified Strategic Planning
Location: Guatemala City, Guatemala
April 12 & 13, 2007

Association for Manufacturing Technology, Inc.
Presenter: Robert Bradford
Topic: Simplified Strategic Planning
Location: Detroit, MI
April 19, 2007

February - Strategic Planning Resources

Visit CSSP for complete resources for all your strategic planning needs.
Use the links below.

Click here for our Current Economic Situation...
Archive of articles
Frequently asked questions about strategic planning
Our best-selling book, Simplified Strategic Planning - for Busy People Who Want Results Fast!
Alignment for Implementation
Elements of Innovation
Simplified Strategic Planning in Action
Strategic management self-assessment
Simplified Strategic Planning manual
In-house workshops
Dynamic strategy presentations
Strategy consulting services
For associations

Center for Simplified Strategic Planning, Inc. respects your privacy. We do not rent, sell or exchange email addresses.

Center for Simplified Strategic Planning, Inc.
2219 Packard - Suite 13
Ann Arbor, MI 48104

For permission to reprint any article from Course and Direction, or if you would like to submit an article for inclusion in Course and Direction, please contact the editor, Elizabeth Tidd, at simplifiedstrategicplanning@cssp.com.