In This Issue:
After China
Simplified Strategic Planning Seminars
To Be Successful: Sell to Wants - Not Needs
Customized workshops available
The Adventure of Leadership: An Unorthodox Business Guide
Strategic Planning Resources


February - Featured Article
After China

It is easy to be fearful of big change, especially if you are successful today, because change disrupts the very model that has brought you success. Peter Duncan looks at the threat of business in off-shore countries, both real and perceived.

Read more...

 
February - Seminars
Simplified Strategic Planning for Small to Mid-Sized Companies
Simplified Strategic Planning for Small to Mid-Sized Companies Increase Profits by Over 100%

Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning.TM

Michigan State University Whether you've been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just two days at the Michigan State University seminar on Simplified Strategic Planning for Small to Mid-Sized Companies, you'll learn our time-tested methodology, which has produced outstanding results for thousands of business people just like you.

Company Presidents and CEOs attend free of charge
when accompanied by at least one additional paid attendee.

Click here for more information

 
February - Guest Article
To Be Successful: Sell to Wants - Not Needs

To successfully market your product or service, identify a segment of the population that has the need for your product but whose wants are not being met or are not being met well.

Read more...

 
February - In-House Workshops
Customized one-day and two day workshops

Customized one-day and two day in-house workshop topics

  • Simplified Strategic Planning
    Your team will learn how to achieve greater profits and growth with this practical, no-non-sense methodology.
  • Getting Started
    A great way for your team to kick off the Simplified Strategic Planning process. Your strategic planning will be underway.
  • Interim Assessment to Re-energize Your Strategic Planning
    Your team will identify and deal with the difficulties you are encountering in moving forward and sustaining momentum to completion.
  • Alignment for Strategy Implementation
    You already have a good strategic plan in place but are frustrated with execution. Your team will learn how to align your people with the direction inherent in your vision - to make your strategy work.

Click here for more information.

 
February - Book Review
The Adventure of Leadership: An Unorthodox Business Guide

The how-to of great leadership is discussed and illustrated with vivid examples in this book by Hap Klopp and Brian Tarcy.

Read more...

 
February - Strategic Planning Resources
Visit CSSP for complete resources for all your strategic planning needs.
Use the links below.

Click here for our Current Economic Situation...
Archive of articles
Frequently asked questions about strategic planning
Our best-selling book, Simplified Strategic Planning - for Busy People Who Want Results Fast!
Alignment for Implementation
Elements of Innovation
Simplified Strategic Planning in Action
Strategic management self-assessment
In-house workshops
Dynamic strategy presentations
Strategy consulting services
For associations

 


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Center for Simplified Strategic Planning, Inc.
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Ann Arbor, MI 48104

©2005 Center for Simplified Strategic Planning, Inc. All rights reserved.

For permission to reprint any article from Course and Direction, or if you would like to submit an article for inclusion in Course and Direction, please contact the editor, Elizabeth Tidd, at simplifiedstrategicplanning@cssp.com.