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Welcome to the February ‘02 edition of Course and Direction - The Path to Strategic Success. Course and Direction is a quarterly eZine; subscriptions are free. Click here to  . Please feel free to forward Course and Direction to your friends and colleagues using our fast forward link here: Forward (Note: we capture no information from this action. Subscriptions must be made using the online subscription form.)
Thanks-
The Course and Direction Newsletter team.
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February - Featured Article |
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A Key to Long Term Success
MARKETING: A KEY TO LONG TERM SUCCESS
by Dana Baldwin
Times are tight, business is lousy, right? We can't be bothered worrying about long term image building when we are worried about our next order, if there is to be one, can we? While there is much to be said for surviving this downturn, there is also much to be said about starting to plan for the next upturn, as well.
Why should I think about marketing, when what I need is sales? Many companies use the term marketing interchangeably with the term sales. Nothing could be further from reality. Their focus is totally different in many ways. Sales is concerned with the here and now. Next order, next inquiry, next quotation, next sales call. Marketing is aimed at the long term. Marketing is aimed at building the company image, building the basis for sustainable competitive advantage for the long term.
Read More...
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February - Web Bearings |
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Web Bearings
Become an integral part of your customers' daily on-line lives, at their request! Imagine your brand and services being re-enforced every day to your customers! If you have been a previous fan of PointCast, check out its latest evolution at www.infogate.com. Here you will find an easy download that will provide you with an unobtrusive toolbar that can be personalized to update you continuously with the news and business information that you want to see. Extend these capabilities to direct important news alerts to your email and/or cell phone with their "find-me-follow-me" technology. To gain huge benefits for your business, check out their Infogate Solutions approach to making your company information an integral part of your customers' daily stream of news.
Read More
www.infogate.com. |
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February - Calendar of Events |
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Breakthrough Strategies for Today's Changing Economy
A One-Day Executive Conference
April 9, 2002 at the historic and beautiful Dearborn Inn –Dearborn, Michigan
(12 miles from Detroit airport - DTW)
Success in today's challenging business environment
requires creative new strategies. This conference provides
a forum for the exchange of creative approaches and ideas
that underlie sound strategy in today's changing economic
realities.
Come, see and hear what today's winners are doing.
Talk to and learn from some of Center for Simplified
Strategic Planning's most successful clients and
consultants. Lots of time for networking.
Leave with at least three ideas you can put to work
right away.
Enjoy the Dearborn Inn and learn its strategy story.
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Simplified Strategic Planning for Small to Mid-Sized Companies
A Two-Day Seminar to TURBOCHARGE Your Strategic Planning for GREATER SUCCESS!
4/11-12/2002 Orlando, FL
4/18-19/2002 Charlotte, NC
4/18-19/2002 Philadelphia, PA
4/25-26/2002 Washington, DC
4/25-26/2002 Chicago, IL
5/2-3/2002 Indianapolis, IN
5/2-3/2002 Troy, MI
5/16-17/2002 Minneapolis, MN
6/27-28/2002 Traverse City, MI
Visit www.strategicplanningseminar.com for more information, testimonials and easy registration.
Use this Link |
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February - Guest Article |
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CEO Isolation
by Gary Lockwood
You've heard the phrase, "It's lonely at the top". What does that really mean? One aspect of business life that top executives rarely discuss is their isolation.
When you are the Chief Executive Officer of the company, whether it's a start-up or a multi-million dollar enterprise, who do you talk to about really important issues? If you're like most CEOs, there are just some things you can't share with employees, friends or even partners.
Think about a sensitive strategic issue you've had to face in the past year. Maybe you were (or still are) thinking about:
* selling the company
* bringing in or replacing a top executive
* merging or acquiring
Read More... |
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February - Visit CSSP |
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Visit CSSP for complete resources for all your strategic planning needs.
Use the links below.
Archive of articles
Bibliography of useful resources
Frequently asked questions about strategic planning
Our best-selling book, Simplified Strategic Planning - for Busy People Who Want Results Fast!
Strategic management self-assessment
Michigan State University seminars
In-house workshops
Dynamic strategy presentations
Full strategy facilitation
Back Issues of Course and Direction
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Farewell |
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We hope you have found this edition of Course and Direction - The Path to Strategic Success informative. We encourage you to give us your thoughts and ideas on how to make this newsletter more useful. Remember that you can receive Course and Direction via email for free by clicking here. You can also "Fast Forward" Course and Direction to your friends and colleagues using this link.
Until next time...
The Course and Direction Newsletter Team
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Course and Direction respects your privacy. We do not rent, sell or exchange email addresses.
©2002 Center for Simplified Strategic Planning, Inc. All rights reserved.
For permission to reprint any article from Course and Direction, or if you would like to submit an article for inclusion in Course and Direction, please contact the editor, Elizabeth Tidd, at simplifiedstrategicplanning@cssp.com.
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