
In This Issue:
Valued Customer or Just a Piggy Bank?
Questions & Answers
Simplified Strategic Planning Booklet
Article Archives
Strategic Planning Resources
Valued Customer or Just a Piggy Bank?

By Ed Rigsbee, CSP
Customer loyalty is hard to earn and easy to lose. Read on for an example of how one person in your organization can turn away a loyal customer.
Click to continue...
Questions & Answers
This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to Elizabeth Tidd, E-mail: simplifiedstrategicplanning@cssp.com ~ Mail: CSSP, Inc. P.O. Box 851 Ann Arbor, Michigan 06890-0851 ~ Fax: 203-255-9191.We hear so much about forming alliances with our suppliers. Where do we consider this in the Strategic Planning process?
What is the best way to "keep score" and tell if the Strategic Planning process is working?
Click to continue...How to Create Value for Competitive Advantage
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By Robert W. Bradford (editor), with Thomas E. Ambler, M. Dana Baldwinand Denise A. Harrison |
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In much of today's writing about business, we see examples of success through cheapness. However, cheapness is neither the only nor always the best path to success. In fact, for many companies, getting on the cheap bandwagon - often disguised as "competitiveness" - can lead to disaster. Unbeatable Value Strategy offers a roadmap to success in a world dominated by commodity pricing. For many companies operating in today's world of global competition, this simplified walk through the concepts of competitive specialty strategy is critical. Practical concepts to improve competitive position. |
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Are you dissatisfied with your Balanced Scorecard program? Balanced Scorecard is just one part of the Strategic Planning process. Here are several reasons why you might not be getting the results you desire and what you can change.
SWOT Analysis Revisited
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The traditional SWOT analysis might not give your company the information it needs to develop a truly distinct competitive advantage.
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WD-40 Finds Growth for 50 Year-old Product
by Denise A. Harrison
Looking for new customers for existing products or existing services? Sound simple? You must find where these potential users are hiding and figure out why they are not using your product. Is it a specific feature that is required? Is it a different distribution channel? Here's how WD-40 found growth opportunities for a fifty year-old product.
Visit CSSP for complete resources for all your strategic planning needs.
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Simplified Strategic Planning for Small to Mid-Sized Companies
A Two-Day Interactive Seminar Specifically for Executives of Independent Companies and Subsidiaries of Larger Companies Who Want to Achieve Better Results Faster
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Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.

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Strategies for Turbulent Times
One Day Seminar 3/27/09 and 5/20/09
March 27, 2009 in Alexandria, VA
May 20, 2009 in Troy, MI
Will You Survive and Thrive in Your New Business Climate?
There are staggering challenges and tremendous opportunities in the months
ahead. Companies that adapt will survive
and thrive. Those that don't won't--leaving the market to those that do. "Business as usual" simply won't work.
Every aspect of your external business environment will change.
Denise Harrison will put these trends
into historical perspective and then explore creative solutions to these
challenges.
Click here for more Strategies for Turbulent Times information.
Full Day Acquisition Strategy Workshop
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April 22, 2009 Orlando, FL with Robert Bradford and Denise Harrison |
Thinking about making an acquisition or acquisitions? Do it right, or
don't do it at all. A properly conceived and well-managed acquisition
can propel you into a position of leadership in your industry, while an
ill-conceived or poorly-executed acquisition can leave you in serious
difficultly. The fact is, most acquisitions end badly.
If you are considering a strategy of growth by acquisition, you owe it
to yourself and your company to learn the strategic facts of life the
"experts" won't teach you about how to avoid being an acquisition
statistic.
Your complete satisfaction is guaranteed. No catch -- if you are not totally satisfied we will refund your entire fee.
Click here for more Acquisition Planning Workshop information.
Speaking Engagements
National Speakers Association Winter Conference
Presenter: Robert Bradford, CSP
Topic: Setting Yourself Apart from the Competition
Location: Orlando, FL
February 13, 2009
Contact: NSA Winter Conference
National Tooling and Manufacturing Association
Annual Convention 2009 Leadership in Uncertain Times
Presenter: Robert Bradford, CSP
Topic: Finding the Path--Leadership in Uncertain Times
Location: Indian Wells, CA
February 25, 2009
National Speakers Association Houston Chapter Meeting
Presenter: Robert Bradford, CSP
Topic: How to Find Your Island of Profitability
Location: Houston, TX
May 9, 2009
Contact: NSA Houston Chapter Meeting

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Strategic Thinking
Success in today's business environment requires that a company's leaders have the ability to create a vision of the organization's future direction as well as the course it needs to get there.
While various business improvement techniques such as Total Quality Management and Re-engineering are often extremely beneficial to the ongoing progress of a business, correct Strategic Focus remains the single most important element in a company's success.
Since 1981, the Center for Simplified Strategic Planning (through its Strategic Focus on strategy and strategic management services) has provided client companies strategic planning tools and leadership required to obtain superior strategic results.
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