In much of today's writing about business, we see examples of success through cheapness. However, cheapness is neither the only nor always the best path to success. In fact, for many companies, getting on the cheap bandwagon - often disguised as "competitiveness" - can lead to disaster.

Unbeatable Value Strategy offers a roadmap to success in a world dominated by commodity pricing. For many companies operating in today's world of global competition, this simplified walk through the concepts of competitive specialty strategy is critical. Practical concepts to improve competitive position.