Course and Direction: January Issue: Great Strategic Thinking -- Ten Essentials

In This Issue:
WD-40 Finds Growth for 50 year-old Product
Two Day Simplified Strategic Planning Seminar
Questions & Answers
Strategists - not facilitators who do strategy
Strategic Planning Resources

January - Featured Article

WD-40 Finds Growth for 50 year-old Product

How to Find New Customers for Existing Products
By Denise A. Harrison

Looking for new customers for existing products or existing services? Sound simple? You must find where these potential users are hiding and figure out why they are not using your product. Is it a specific feature that is required? Is it a different distribution channel? Here's how WD-40 found growth opportunities for a fifty year-old product.

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January - Seminar

Two Day Simplified Strategic Planning Seminar

Las Vegas, NV January 15 - 16, 2008	San Francisco, CA February 7 - 8, 2008	Orlando, FL March 12 - 13, 2008
Houston, TX April 3 - 4, 2008	Cincinnati, OH April 3 - 4, 2008	Tampa, FL April 10 - 11, 2008
Philadelphia, PA April 10 - 11, 2008	Troy, MI April 24 - 25, 2008	Alexandria, VA April 24 - 25, 2008
Chicago, IL May 8 - 9, 2008	Las Vegas, NV May 8 - 9, 2008	Minneapolis, MN May 8 - 9, 2008
Milwaukee, WI May 15 - 16, 2008	Indianapolis, IN May 15 - 16, 2008	Traverse City, MI July 2 - 3, 2008

Company Presidents and CEOs attend free of charge when accompanied by one or more additional paid attendees.

Poor strategic planning is worse than no strategic planning. It can be a big waste of time and money. Even worse, it can lead to disaster. Avoid all this with Simplified Strategic Planning - a proven process to focus for superior performance without straining your resources.

Whether you've been doing strategic planning for years or starting from scratch, you can acquire a streamlined process for developing and implementing your strategy. In just one day at the Michigan State University seminar on Simplified Strategic Planning for Small to Mid-Sized Companies, you'll learn our time-tested methodology, which has produced outstanding results for thousands of companies from a wide variety of business types.

Click here for more information

January - Questions & Answers

Questions & Answers

This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to Elizabeth Tidd, E-mail: simplifiedstrategicplanning@cssp.com ~ Mail: CSSP, Inc. P.O. Box 851 Ann Arbor, Michigan 06890-0851 ~ Fax: 203-255-9191.

How do I know if I got the right market segmentation scheme for my business?

How do you get Simplified Strategic Planning going in a very small company where there are not even five people who should be on the planning team?

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January - Strategic Planning Consulting

Strategists - not facilitators who do strategy

Strategists who know how to stimulate your best strategic thinking. Let us tailor a program to fit your calendar and pocketbook. Put our unique, practical, no-nonsense strategic planning process to work and achieve a winning strategy for your company. Click here to learn how you can avoid all of this with Simplified Strategic Planning^TM.

January - Strategic Planning Resources

Visit CSSP for complete resources for all your strategic planning needs.
Use the links below.

Click here for our Current Economic Situation...
Archive of articles
Frequently asked questions about strategic planning
Our best-selling book, Simplified Strategic Planning - for Busy People Who Want Results Fast!
Alignment for Implementation
Elements of Innovation
Simplified Strategic Planning in Action
Strategic management self-assessment
Simplified Strategic Planning manual
In-house workshops
Dynamic strategy presentations
Strategy consulting services
For associations

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Center for Simplified Strategic Planning, Inc.
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Ann Arbor, MI 48104

For permission to reprint any article from Course and Direction, or if you would like to submit an article for inclusion in Course and Direction, please contact the editor, Elizabeth Tidd, at simplifiedstrategicplanning@cssp.com.