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Welcome to the January ‘02 edition of Course and Direction - The Path to Strategic Success. Course and Direction is a quarterly eZine; subscriptions are free. Click here to  . Please feel free to forward Course and Direction to your friends and colleagues using our fast forward link here: Forward (Note: we capture no information from this action. Subscriptions must be made using the online subscription form.)
Thanks-
The Course and Direction Newsletter team.
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January - Featured Article
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How Do YOU Treat Your Best Customers?
by Paul A.S. Minton
When you think of your best customers, how do you define 'best'? Do you treat them better than you do other customers? Do you generate more profit from them than you do from others?
Think about your relationship from the customer's perspective. Do they perceive that you provide outstanding service? Do they see you as an essential partner in generating profit for them?
How does it compare to the way you view your own vendors?
EXAMPLES
Let's consider...Read More...
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January - Economic Commentary |
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Terrorist Attacks: The Aftermath
Economic Commentary by Denise A. Harrison
The recent terrorist attacks sent shock waves through the global economy. While hurricanes, tornadoes and other acts of nature often cause economic disruptions; few events will impact the way we do business, as the recent terrorist attacks have. What has changed?
Read More...
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January - Events |
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Breakthrough Strategies for Today's Changing Economy
April 9, 2002
Dearborn Inn
Dearborn, Michigan
(12 miles from Detroit airport - DTW)
Success in today's challenging business environment requires creative new strategies. You can't afford to do nothing, and you can't downsize your way to success. Don't let today's challenging environment beat you. This conference provides a forum for the exchange of creative approaches and ideas that underlie sound strategy in today's changing economic realities.
* Come and see what today's winners are doing.
* Talk to and learn from some of Center for Simplified Strategic Planning's most successful clients and consultants. Receptions and breaks will provide plenty of opportunity for face to face networking.
* Leave the program with at least three new ideas you can put to work to improve your business right away.
* Enjoy the surroundings of the Dearborn Inn and learn its own fascinating breakthrough strategy story.
For a full description of topics and speakers visit www.cssp.com/conference
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January - Book Review |
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Leading at the Speed of Growth
A Book Review by Dana Baldwin
LEADING AT THE SPEED OF GROWTH - Journey from Entrepreneur to CEO
by Katherine Catlin and Jana Matthews
Kaufman Center for Entrepreneurial Leadership, Hungry Minds, Inc., 2001
134 pages
$24.95
"What does it take to grow a company?" This book addresses the first of the three factors that the Kaufman Center for Entrepreneurial Leadership has identified that an entrepreneur needs to master to manage growth.
The authors start with the fact that entrepreneurship has exploded in the USA over the last decade. This is followed by their observation that "...the sad reality is that relatively few members of this wave of entrepreneurs will still be in charge when the companies they founded finally break through to success".
Read More...
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January - Visit CSSP |
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Visit CSSP for complete resources for all your strategic planning needs.
Use the links below.
Archive of articles
Bibliography of useful resources
Frequently asked questions about strategic planning
Our best-selling book, Simplified Strategic Planning - for Busy People Who Want Results Fast!
Strategic management self-assessment
Michigan State University seminars
Breakthrough Strategies conference
In-house workshops
Dynamic strategy presentations
Full strategy facilitation
Back Issues of Course and Direction
Visit CSSP
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Farewell |
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We hope you have found this edition of Course and Direction - The Path to Strategic Success informative. We encourage you to give us your thoughts and ideas on how to make this newsletter more useful. Remember that you can receive Course and Direction via email for free by clicking here. You can also "Fast Forward" Course and Direction to your friends and colleagues using this link.
Until next time...
The Course and Direction Newsletter Team
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Course and Direction respects your privacy. We do not rent, sell or exchange email addresses.
©2002 Center for Simplified Strategic Planning, Inc. All rights reserved.
For permission to reprint any article from Course and Direction, or if you would like to submit an article for inclusion in Course and Direction, please contact the editor, Suzanne Simmonds, at simmonds@cssp.com.
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