April 8, 2014
Denise HarrisonHow we communicate with clients is changing. These changing techniques will change the way we build relationships with clients. How do you like to communicate? Email? Text? Face-to-face? How do your customers like to communicate? How is your company perceived by your customers?

Please comment on our blog.

Sincerely,

Denise Harrison
Executive Vice President & COO

Customer relationships: What does this concept have to do with strategy?

By Denise Harrison

Denise Harrison Frustrated by losing a bid, one CEO called up his peer at the procuring company and asked, "What could we have done better?" The two firms had a long history of working together, and the CEO wanted to know what had gone wrong. The CEO at the procuring firm knew that the bidding process had changed: the procuring company had decided to turn it over to one if its "high potential" managers to develop a team to select the vendor.

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Questions & Answers

We hear so much about forming alliances with our suppliers. Where do we consider this in the Strategic Planning process?

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What is the best way to "keep score" and tell if the Strategic Planning process is working?

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This column is intended to answer common questions related to strategic planning and strategy in general. In each issue we will answer questions posed by seminar attendees, our clients and our readers. Please send your questions to - simplifiedstrategicplanning@cssp.com Mail: CSSP, Inc. 2219 Packard Road, Suite 13, Ann Arbor, MI 48104

Article Archives

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Hire Well to Sustain a Positive Work Environment

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How many times have you decided you needed to add to your staff, decided on the technical qualifications the job required and started looking for the person to fill those requirements? How many times have you hired someone who met all the technical requirements, but who did not really end up fitting in to the current team and their existing culture?

Are your Objectives Really Worth Pursuing? Or are they just "Lead Bricks?"

By Robert W. Bradford

In my first post on strategic objectives, I discussed a simple test to tell whether an objective you set for your organization is truly strategic. I've also highlighted two common types of non-strategic objectives, the incremental objective and the accounting objective. Today, I'll cover another common non-strategic objective - the lead brick objective.

Know When to Hold 'em and When to Fold 'em - Knowing when to get out of a core business is key to being successful in the future

By Denise Harrison

Sony, the leading consumer electronics company in the 20th century, is not having success in the 21stcentury - many of its core businesses are hemorrhaging cash. Recently the company has taken steps to right the ship.

Strategy: Low Cost or Differentiation

By M. Dana Baldwin

When your organization does strategic planning, what strategies do you consider for each of your market segments? It is likely that you may select different bases for competing in different segments

Accounting and Strategic Objectives

By Robert W. Bradford

Recently, I discussed a simple test to tell whether an objective you set for your organization is truly strategic, and highlighted a common type of non-strategic objective, the incremental objective. Today, I'd like to cover a similar type of objective that is unfortunately very common - the accounting-driven objective. Many management gurus will tell you that profit is the only measure of whether you are managing well, but the reality is much deeper than this.

Understand What Differentiates your Company in the Market - What do your Customers Think?

By Denise Harrison

What differentiates your company in the market? What sets you apart in your customers' eyes? What do your potential customers think? These competitive differences may be good - but they may not be good. Would it be good if your customers think your company is difficult to do business with? Would you know? What if your customers think that your product has the best quality, but is also the most expensive - should you target potential customers who are only looking for the cheapest price?

What do you need to start strategic planning?

By Dana Baldwin, Senior Consultant

Why do so many smaller companies have difficulty getting started with strategic planning? Over 90% of Fortune 500 companies do some form of strategic planning, but only about 25% of small companies do formal strategic planning. Many companies appear to get by without doing formal planning for some period of time...

What Level is your Strategic Thinking?

By Robert Bradford

I've been doing a lot of thinking about strategic thinking this month. One of the things that vex me is when people overuse the term "strategic", as if it is a magic wand that will make something - such as social media marketing - more valuable. While there IS such a thing as "strategic social marketing", calling it strategic does not make it so.

More strategic planning articles...

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